Singer Philip Kirkorov took first place among influencers.
The artist has been the first person in Russian show business for 30 years. No wonder that fans, young artists and bloggers listen to his opinion.
And this is bearing fruit. The 55-year-old musician once again proved that he is the best. The research holding “Romir” published a quarterly report of the rating of influencers and named the top 10 opinion leaders of Russians in the “Music” category. The first was Philip Kirkorov.
“Before him, Alla Pugacheva kept the lead for several seasons in a row, however, according to the results of the latest study, the performer dropped to fourth place‘, sociologists say.
Note that Olga Buzova is in second place, and Oleg Gazmanov, who previously was in sixth place, closes the top three. Interestingly, Basta, Sergey Lazarev and Lolita Milyavskaya left the top 10 in the summer.
Recall that an influencer is a modern name for an opinion leader, that is, a person who, with his posts, publications or videos, influences an audience loyal to him. This can easily be applied to Philip Kirkorov – there are more than five million subscribers in his social networks, as well as a whole army of fans around the world. For the past 35 years, the singer has been touring Russia and holding many social and public events aimed at strengthening ties and culturally enlightening Russians.