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Aug 8, 2022
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Naomi Campbell wore a coat on her naked body, presenting a new Boss collection

Earlier this year, for the first time in half a century, German basic clothing brand Hugo Boss decided to change strategy. The name of the Boss brand is now written separately, and the Hugo brand also has its own logo.

In continuation of the changes designed to rejuvenate the company and breathe new life into it, fashion house Boss presented the autumn-winter 2022 advertising session.

Naomi Campbell wore a coat on her naked body, presenting a new Boss collection

Models include Naomi Campbell, Kendall Jenner, Tiktoker Khaby Lame, Italian tennis player Matteo Berrettini, German runner Alica Schmidt and others.

Naomi Campbell wore a coat on her naked body, presenting a new Boss collection

All of them were united by the central idea of ​​Boss: empowerment and determination. tagline: “Be your own boss and you’ll succeed!” – has become, one might say, the motto of the collection.

Dressed in the brand’s latest designs, the shooters shared their own success stories in a comfortable setting.

Naomi Campbell wore a coat on her naked body, presenting a new Boss collection

The ads focused on outerwear.

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