Aug 26, 2022
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Lera Kudryavtseva makes money on a banned social network


Leading Lera Kudryavtseva, even in difficult times, found a way to increase her fees.

Russian stars have lost some of their clients. To make up for the losses, Lera Kudryavtseva and other well-known bloggers have increased their rates on media platforms.

Stars don’t just come up with content and diligently blog in an attempt to entertain their fans. The more activities, the more subscribers, and those in turn attract advertisers. Many celebrities have been monetizing their success on social media for a long time and treat blogs as an important part of their work.

Lera Kudryavtseva - photo from the archive -
Lera Kudryavtseva – photo from the archive – “Instagram is a banned organization on the territory of the Russian Federation”

As a result of sanctions, many manufacturers left the Russian market. The number of advertising in the social networks of stars has decreased significantly. Experts noted that the earnings of stars in the social media community have undergone significant changes over the year. And here everyone gets out as best he can. Artists, TV hosts and fashion bloggers do not want to lose their income and change their lifestyle. To make up for the losses, some of them began to increase their advertising rates on the banned social network.

So a year ago, photos and video posts from 51-year-old Lera Kudryavtseva cost 600 and 800 thousand rubles, respectively. Now the host of the show “Secret for a Million” asks 800 thousand for a photo and 1 million rubles for video advertising. The star is not chasing the number of contracts, since her work on television allows her to provide for her family, the Zvezdach Telegram channel reports.

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