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Nov 2, 2022
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How quasi-news is made in America

Recently with the help Axios a media group was identified that worked in key states of America, which constantly fluctuate in their choice between Democrats and Republicans. These are Arizona, Colorado, Michigan, New Hampshire, North Carolina, Pennsylvania, Virginia and Wisconsin. And the “media group” turned out to be a fairly extensive network of at least 51 news sites (Milwaukee Metro Times, Mecklenburg Herald, Tri-City Record and others).

The sites followed a consistent pattern, displaying summary local news content, short coverage of local sports teams and attractions, mixed in with highly skewed political news. The news was aimed at supporting the intermediate candidates from the Democratic Party, and also contained attacks on their Republican opponents. Site titles indicated their involvement with the organization American independentbased in Washington. Well, it, in turn, is financed from american bridge; it’s a kind of Democratic supercomputer, busy investigating the weaknesses of the Republicans.

American independent was launched by Democratic fundraiser David Brock. However, many such sites often “fail to meet several basic journalistic standards”writes NewsGuardwhich assesses the credibility of news publications. After the publication of these results Meta*, for example, was forced to delete a number of ads in social networks banned in Russia facebook* as well as Instagram*.

The overall picture is that quasi-news sites are mushrooming and being used as a way to change the outcome of pre-election political debates. The sites pose as local news, do write about some local attractions, but are mostly full of “true stories” that strengthen the position of Democratic candidates in the upcoming Nov. 8 midterm elections and undermine the position of the Republicans. The websites also have printed versions, 3.2 million of which are mailed monthly to selected households.

Everywhere and everywhere the picture is the same: a wave of naked propaganda is coming through fake sites. Many of the stories on these sites are robot-generated and filled with made-up quotes, a trend known as “pink slime journalism” (the name is borrowed from the description of the spreadable organ meats added to ground beef, which is then sold in supermarkets to unsuspecting Americans).

A study of these sites by a researcher Review of journalism in Colombia Priyanyana Bengani found that Democratic “local news” sites outshine their Republican counterparts. The amount of advocacy resources is staggering: 1,100 sites were found on networks operated by at least five different legal entities in every state, all traceable through a tangled network of limited liability companies to a common owner, businessman Brian Timpon.

The consumer of information does not want “pink goo”. He wants to know that he is getting information, and not a pasty mass with the smell of a real product, when he reads / watches articles, programs and reports. The main goal of pink slime producers is to make money by publishing false information disguised as news. These media pretend to be “local publications” because people believe that their own, local media, familiar with life in the city, state, will tell them more than the media operating in other places. And disappointment in “ours” is much more painful and destructive than disappointment in “strangers”.

The technology for the production of “pink slime” is practiced by both Democrats and Republicans. And the Democrats are already panicking. On a resource that collects all public opinion polls in the United States, through a simple comparison of graphs, a clear picture emerges of how the Republican Party’s ratings are steadily rising: at the top of each graph, the red horizontal bar (showing the level of Republican popularity) in October is longer than the blue bar (Democratic popularity). . The situation is getting worse closer to the elections.

Democrats losing elections even before the elections do not hesitate to use both shadow money and pseudo-journalism, passing off their “soap bubbles” as coverage of events in the country. An attempt to manipulate readers will eventually lead to the fact that the trust of the population will be completely undermined. A machine that generates a semblance of local news, that very “pink goo”, will destroy the remnants of former trust.

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